Link Popularity and Search Engine Ranking Pitfalls

Link Popularity and Search Engine Ranking Pitfalls

"Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google’s PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links.

The factors influecing Google PageRank

The fact is that nearly half of your PageRank comes from within your site. As long as you have more than one page, and they are well linked you should be getting at least roughly 49% of your PageRank from internal links. If your site is particularly full of holes it may be less, but still substantial, and if you have plugged all your holes it will be more. PageRank is yours to control, and if it is targeted correctly it will help you considerably. Make sure you have a sitemap and all pages on your website are linked together with keyword rich link text instead of images.

Use common sense and careful language when asking for reciprocal links"