Focus: Mysterious, lucrative, cool. So what is the secret of Kabbalah?

News: Celebrity and mysticism: "If you strip away the colourfully Baroque cosmology of the movement, the Kabbalah is an ancient and profound form of personality typing, arising out of the Image of God. This may seem presumptuous, but the Jewish Torah describes God's features and emotions in very human terms, and the Kabbalah continues this tradition.

Its guiding principle, therefore, is that the Unknowable God has made himself known by revealing himself in 10 different manifestations. Each of these manifestations or Sefirot corresponds to a particular human personality type. And so it is that all Kabbalists, as they reflect on their character, the light and the shadow, can find themselves in the divine form. In themselves, they represent a particular truth about God, and are thus part of the image of God."