LG Household and Healthcare taps 'kidadult' culture for brand facelift

The Korea Herald : The Nation's No.1 English Newspaper -- Cosmetics maker targets young at heart : "With a tube of lipstick or a case of eye shadow, one can go back in time. It is not by getting dolled up to look younger. Nor is it literally the case. It just requires a state of mind.
Tapping into the 'kidadult' culture, LG Household & Healthcare Ltd. has revitalized its Hercyna cosmetics into the new Tete-a-Tete (face-to-face) line, which is meant to be as much fun to apply as it is to wear.
Tete-a-Tete includes eye shadow, lipstick, makeup base and facial powder for young adults; all packaged in cases that piece together like Lego blocks.
Also, lip-gloss, named 'art-ketch,' is disguised as a brightly colored plastic toy pencil and is available in red or a combination of red and yellow or red and blue. This item is supposed to bring back memories of one's early schooldays and be fun to use, the company says. "

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