Able C & C, the company responsible for the discount cosmetic brand Missha, will celebrate the opening of the brand's 100th outlet

New discounter strikes gold in cosmetics line
: "Based on its success in the domestic market, the company plans to export the Missha brand overseas. Negotiations have already begun with companies from Singapore and Australia. There are also plans to establish a franchise in France.
'We will grow Missha into a global brand,' said Mr. Seo.
Missha's success can be attributed to Beautynet, www.beautynet.co.kr, which is a Web portal geared towards women. "